Infographics are product photographs with short call-outs to draw attention to your product’s best features, attributes, or benefits. Every package under the Virtuous Graphics bundles contains a minimum of three infographics.
Enhanced Brand Content is a beautifully-laid out portrayal of your product. Graphic design, photography, and copywriting all combine to weave a memorable and engaging tale of your product, and how it fits into the lives, homes, and offices of your ideal customer.
Product Inserts use both graphic design and copywriting to engage your customer. They’re great real estate to enforce a call to action, as they’re the little bit of literature that a customer reads when they open the package. (And, yes, we try to make things as visually appealing as possible to get people to read!) Most of the time, people use inserts to increase review rates while addressing negative feedback.
Product Packaging creates a good “second impression”—that is, the impression your customers receive when they first hold your product in their hands. An attractive box sends the message that you, as the product developer, care enough to send your customers the very best. Think of it like putting on a tie when going to meet your fiancee’s family for the first time.
Logo Design creates the visual identity of your brand. It is a strategic tool that fosters brand recall, creates a good first impression, and communicates what’s important to your company. Virtuous Graphics knows what works and what doesn’t in the Amazon universe. This knowledge augments simple logo design and elevates it to a potential conversion tool.
There are a few different types of product inserts that we commonly make.
Review Focused Insert: Review focused inserts encourage buyers to leave a review on Amazon if they are satisfied with their purchase. If they are not satisfied, customers are encouraged to contact your support department so that the issue can be corrected right away.
Cross Sale Insert: The cross sale insert is used to help sell products that are complementary or related to the product that has already been purchased by the customer. This is a great way to communicate new promotions as well as new product launches on Amazon.
Explanatory Insert: For products that are complex or susceptible to negative reviews due to inappropriate use, sellers can place explanatory inserts inside of their packaging to reduce customer frustration and negative feedback. These inserts can take many forms including step-by-step setup/assembly guides and manuals that explain the best ways to use the product.