The product listing is your stage, your podium, and your spotlight. The product listing functions as both a virtual storefront and an advertisement; aside from providing the necessary information to convince a customer to choose your product, it also gets you discovered.
It would be a good idea to take your product listing seriously. A well-written listing contains thorough and strategic keyword research to optimize the listing and get your product discovered.
The writing, while well-expressed, must also contain comprehensive research to address the pain and gain points of the target customer; this kind of research will help catapult your product over and above the competition.
Virtuous Graphics’ team of copywriters is, first and foremost, creative. They find story angles that differentiate your product and augment the demand for your ASIN, and they tell the story in an eloquent and engaging way. More than that, however, they pepper each listing with strategic keywords that will help drive traffic to your product listing.
A good listing isn’t about stuffing the copy with keywords; it has to make sense as well for human conversion. Some HTML coding could also be applied to draw the eye to certain key points — while keeping the entire listing short, succinct, and well within the character allowance of Amazon for the product listing. Speaking of what Amazon allows –Amazon can be temperamental– the smallest circumvention of its terms and conditions could get your listing pulled.
Our team is fully cognizant of these terms and conditions, and keeps them in mind constantly every step of the way from background research, SEO keyword research, and review analysis, to conceptualization of your listing, and to revisions.